How to promote e-commerce soft text? Three steps to teach you to do e-commerce soft marketing

Advertisements have the characteristics of "moisturizing things silently" and gradually affect the minds of users in a subtle way, achieving invisible publicity effects. When you gradually follow the pace of adverts to think and act, you have slowly entered the advert In the "trap" created.

Now the cost of advertising is getting higher and higher, and the traffic is getting more and more expensive, so many e-commerce bosses turn their attention to the promotion of soft articles, which is a very cost-effective marketing method.

The promotion of e-commerce soft articles is mainly a communication method based on content and supplemented by distribution channels. Specifically, how to do e-commerce soft articles promotion, and then Bole Network Media will tell you about it.

1. High-quality soft writing impresses users

E-commerce soft articles rely on content to impress users, so high-quality soft article writing can guarantee the promotional effect of soft articles to a greater extent. If you want to write e-commerce soft articles well, it is best to have experienced professional writers write the articles .

The writing of e-commerce soft articles needs to pay attention to skills. Through the description of the use scene, the product will be naturally drawn out, some authoritative endorsement or data can be used to dispel the doubts in the user's mind, and some delicate emotional expressions can be used to resonate with the user. Quality soft writing must be deeply rooted in the hearts of the people.

E-commerce advertorial marketing needs to clarify product selling points, grasp users’ pain points, find solutions based on users’ actual needs and problems, and establish differentiated features, so as to stimulate users’ desire to buy.

2. Select the appropriate media for soft article delivery

After preparing the soft text for e-commerce, it is necessary to carry out accurate delivery through reliable channels. If you only post it on your own brand's official website and self-media platform, the dissemination of the article will be far from effective.

At this time, you need to choose a professional news soft article publishing agency with tens of thousands of media resources on the market, and put it on some authoritative media. When your soft article is included in the search engine for a long time and stably, it will generate higher exposure and interest. Display volume, thereby shaping brand reputation and enhancing brand influence.

3. Continuously track the delivery effect and summarize

The effect of e-commerce advertorial delivery needs to be continuously tracked in the later stage. By counting some feedback data reports, we can clearly understand the effect of e-commerce advertorial delivery, summarize it from it, and reflect on why the delivery effect of this article is good, and why the delivery effect of that article is not good. Okay, and then accumulate valuable experience for the brand's future e-commerce advertorial launch.

The creation of a well-known brand and product itself is a long-term work, so our e-commerce soft text promotion requires long-term persistence to produce more brilliant results. E-commerce soft text promotion is a work that requires patience and perseverance , Good brands and products need time to build a wide-spread word of mouth!