Self-media promotion strategy—these brands successfully promoted with the help of the 'World Cup' hot spots

Nowadays, many people want to market by rubbing hot spots, so is it really that simple to do marketing by rubbing hot spots? In fact, not only need to rub hot spots, but more importantly, you need to know how to combine hot spots to promote your own products, and closely integrate with hot spots.

1. Design Thinking Innovation

In 2018, Coca-Cola launched a successful marketing campaign of "Coca-Cola: Calling with you at the World Cup". Coca-Cola made its own World Cup theme song "colors" with the help of the World Cup. And in terms of design, Coca-Cola has designed a package with numbers, and also designed a limited edition bottle set representing 6 different countries, integrating products according to hot spots to create new ideas.

2. Capture user psychology

In the Chinese market, Coca-Cola has launched a combination of online and offline methods, using a marketing strategy that integrates multiple scenarios. In the offline World Cup warm-up event, Coca-Cola used star Luhan to promote it, attracting the attention of a large number of fans. On the Internet, Coca-Cola accurately grasped the fans' psychology of calling, and used AR technology to customize small games.

3. Break through new innovations

When all the brands are racking their brains to catch up with the World Cup stars and participating teams, Shell is calling for the national football team and opening up a new path. At the opening of the World Cup, Shell chose to release a brand micro-film related to the national football team. The content in the video conveyed the players' spirit of never giving up. In the end, it will naturally link up with Shell's brand and integrate the product selling points of natural gas to oil technology. While deeply conveying the brand spirit, it will also demonstrate its technical advantages. Shell's innovative marketing method has been used very successfully.

4. Advanced marketing concepts

At the beginning, Coca-Cola did not conduct marketing for sports events, but for the brand, wherever there is traffic, marketing should go there. Coca-Cola’s early participation in sports marketing established its long-term sports marketing strategy. Later, Coca-Cola has always had an inseparable relationship with sports and practiced its philosophy of “where there is sports, there is Coca-Cola”.

5. Integration of people and brand spirit

Combining the brand concept with human ideals and values ​​allows the brand to have a deeper spiritual expression. For example, Nike borrowed the Beatles' "Revolution" to sing: We all want to change the world, in order to reflect the fighting spirit of ordinary people. Apple's 1984 and Think different also embody the extraordinary spirit of the brand.

The above is today’s sharing. While rubbing hot spots, we need to closely integrate products with hot spots, find common ground from them, and return from the product itself to the person itself. This is the highest state. When doing product marketing, we need to use advanced marketing concepts, learn to find innovative points, grasp user psychology and other marketing methods, so that we can achieve good marketing results.