Twelve schemes for network promotion of lighting enterprises

The domestic lighting industry can be said to be flourishing. There are many brands and consumer demand is also strong. Many lighting companies in Zhongshan, Guangdong help other companies OEM, or go through online sales channels. The prices of good quality lamps are not high. And those brand merchants who have made huge profits in lamps and lanterns know how to use online promotion to build online brands, and the profits after the brand premium will be huge.

As the owner of a lighting company, are you also planning to build your own brand? In fact, regardless of the size of the brand, investing a certain amount of energy and capital to carry out network promotion can play a certain role in promoting the sales of the brand. Netizens who have online endorsements for online sales channels are more willing to consume, and online publicity agents for offline channels are more willing to promote the brand, and consumers also trust the brand more. So, how should lighting companies engage in network promotion? According to the analysis of Xiaoma Shitu's marketing consultant, the initial promotion of lighting companies can refer to the following methods.

1. Do a good job in brand positioning

Lighting brand promotion, we should pay attention to the classification of target customers, and differentiate and position according to age, hobbies and browsing websites. Find your target group, from the product to the promotion tone, you must have the same scent as the target group.

2. Brand official website construction

A well-established brand official website will help consumers to further understand the company and deepen their understanding of the company.

3. Improve encyclopedia information

Encyclopedia is the first way for people to get information, so the key to brand promotion of lamps and lanterns is to improve the encyclopedia information. Professional encyclopedia information is also helpful for consumers to understand product information. How to create an encyclopedia entry can be discussed in-depth with Pony.io's marketing consultant.

4. Keyword settings

If you want to stand out among many brands, you need to understand the needs of consumers, understand the needs of consumers through market research and other methods, and set up keywords so that the lighting brand can be quickly searched.

5. News soft article marketing promotion

The content mixed with corporate information will be pushed through the news media platform, which will help to deepen the credibility of the brand and facilitate consumers to understand the brand.

6. Brand event planning

A wonderful online marketing campaign, while detonating the whole network, attracted the attention of a large number of netizens. For a long time, lighting brands have often used energy saving and environmental protection as marketing points, planning activities to interact with netizens, opening up the brand market, and increasing brand awareness.

7. SEO optimization

Through the website, news, Baijiahao and other self-media, optimize the products and products on the whole network, enhance the brand image and introduce more potential customers.

8. Factory live broadcast

Live e-commerce has occupied half of the country in the field of e-commerce. As a lighting manufacturer, it can broadcast live in the factory production workshop, so that customers can learn more about the knowledge and production process of lighting. The most important thing is to prove that our brand is the original manufacturer, rather than letting others OEM.

9. Promotion of social networking sites such as WeChat and Weibo

Social networking site marketing directly faces the consumer group, the target group is concentrated, the publicity is relatively direct, the credibility is high, and it is more conducive to word-of-mouth publicity.

10. Q&A promotion

As consumers, there are generally many doubts when buying lamps. We spread the questions that users care about through Q&A platforms such as Baidu Know and Zhihu, help customers solve their inner doubts, and at the same time spread their own brands and products. Approved.

11. Wonderful brand story

In network marketing, emotional marketing is the most favored by corporate brands. A wonderful brand story can arouse the goodwill of consumers.

12. Short video promotion

The product knowledge and production process are made into short videos and disseminated on Douyin, Xiaohongshu, Duxiaoshi, WeChat video account, bilibili and other websites. It will be better if it can be combined with seo optimization.

The above are some of the methods of online promotion shared by Xiaoma Zhituo marketing consultants in vernacular. Of course, certain marketing strategies and skills are required for implementation. As a professional network promotion agency, Xiaoma Shitu can customize overall network marketing solutions for lighting enterprises. There are various ways of online publicity. Only by actively integrating the propaganda methods suitable for them, using them flexibly and perseveringly, can companies stand out in the competition and win by surprise.

In the era of digitalization, online marketing has become a big platform for the development of every enterprise, and the methods of online publicity between different industries are also very different.