Ranking optimization: the 'magic weapon' to improve the promotion effect of soft articles!

Soft advertising copy - "soft text" is a very popular brand marketing method nowadays. It is known for its low input cost and high return on income, and is favored by major enterprises. Moreover, the production of soft articles is relatively simple in terms of hard and broad, and does not require too high-end skills, nor does it require how blockbuster the content can bring good benefits.

However, the fact that the technical content is relatively low does not mean that the technical content is not required. So today, I will talk about the techniques of advocacy promotion, so that everyone can better enjoy advocacy marketing.

Tip 1: Do SEO

For the SEO work of the soft text, the editor mainly talks about the content of "ranking optimization".

Ranking optimization refers to improving the ranking of soft articles through professional tools, so that the content is displayed on the first screen of search. When browsing, users are accustomed to reading the content of the first few pages. The more advanced the advertisment is, the more popular it is, and it is easier to obtain more click-through rates and exposure. It is not difficult to see the importance of ranking optimization, which can be said to be related to advertorial marketing. Whether the effect is good or bad is directly related. Therefore, if an enterprise wants to improve the promotion effect of soft articles, ranking optimization must be done, otherwise it will mean "missing" with a large number of potential users.

The soft article for ranking optimization is an article that must contain keywords, that is, both the title and the text contain keywords before they can be used for ranking optimization. The added keywords are determined according to the relevant content of the company's products, and they need to be popular search terms of major websites. Only in this way will the soft articles have good data, and subsequent ranking optimization will also make it easier to rank/position. Gain more exposure and attention.

Tip 2: Prison the user's perspective

Regardless of the type and content of the published press release, the ultimate goal is to accumulate fans and attract users to make purchases. When writing the content of the press release, it must always be edited with users as the core. Users can write what they care about, and put what they like to watch. For example, the company's products are all kinds of skin care products, and now it is autumn and winter, so when editing the content, you can output more "hydration" and "repair" aspects. The content will be more attractive to users.

Tip 3: Monitoring Data

A review is important in everything you do. Reviewing can let you know what mistakes were made in the previous execution, what could be done better, and what to do next. This set of logical thinking is also applicable to soft article marketing, which needs to be done every day. It is a work that goes back and forth. In this way, it is very necessary to review the data, that is, the "monitoring data" mentioned in the subtitle.

What exactly needs to be monitored? The reading volume of this product's soft article, the search volume of this product's soft paper on each website, the reading volume of the competing soft paper, the search volume of the competing soft paper on each website, the negative news of this product's soft paper comment area, the negative news of this product on each website...etc. These are all things that need to be monitored. After summarizing, compare the data of this week and last week, this month and last month to see if the data has increased or decreased. After the summary is completed, the data should be fed back to the next press release production to form a complete closed loop. Only then can one round of press release marketing content truly come to an end, and the next round of press release promotion work can be arranged.

The techniques for improving the promotion effect of advertorial articles are as shown above. If companies don’t know how to implement them after reading them, they can also ask professional institutions for help. There are special people + professional tools to help in advocacy article ranking optimization, advertorial article data monitoring, advertorial article content writing, and selection of channels. Publishing and other content, effectively helping to improve the performance of soft article promotion!