Breaking the predicament of self-media traffic, the core of soft article promotion is different at different stages of the enterprise

Today, the Internet has entered the era of stock, and the pattern of self-media traffic has been formed. Big Vs have traffic in their hands and must maintain content output, so that traffic can be fully realized and more value can be created. We media cannot lose content, just like a fish cannot live without water. I don’t know since when, the promotion of soft articles has become a mainstream promotion method for high-quality self-media content. Those popular soft articles that resonate have become the magic weapon of major media traffic. One of them, and what the brand has to do is to produce some good enough soft article promotion content.

In the initial stage of an enterprise , it is very necessary to promote the press release, even through multiple channels. The main purpose of the press release is to establish market awareness, so as to lay the foundation for a good image of the company and prevent the loss of customers due to lack of word-of-mouth information. . At this stage, Bole Network Media suggested that start-ups can focus on word-of-mouth and media channels as the core of advocacy promotion.

As enterprises enter the stage of rapid development , there is actually more demand for advertisment promotion. On the one hand, the company has accumulated a certain number of customers, and on the other hand, the company is expanding rapidly, so the purpose of the company's current press release promotion is to enhance the corporate brand image and increase corporate sales at the same time. Of course, at this stage, other online promotion channels are still needed to cooperate with the promotion of soft articles, such as hard advertisements to attract traffic and customers, and soft advertisements to increase customers' awareness of the company and promote sales. At this stage, Bole Network Media suggests that companies can focus on the promotion of soft articles. In company activities, build team IP.

The above is the content of corporate press releases. If you want to know more about press releases, please review my previous articles.