Why do SMEs' online publicity and marketing work poorly? How we spend our money wisely increasing conversions!

Under the rapid development of the Internet, enterprises are also slowly transforming into network marketing, but the traditional marketing methods have begun to become somewhat weak, and it is difficult for many enterprises to make profits from the original marketing methods. However, in the face of the rapid change of Internet marketing methods, traditional enterprises seem powerless. The following problems are faced by many traditional enterprises.

1. The cost of publicity is not spent on the blade (ineffective promotion)

[1] On the entire Internet, there are various ways of network promotion. Bannar ads, mass mailings, press releases, forum postings, blog promotions, viral promotions, and more. Small and medium-sized enterprises know very little about how to promote their corporate websites, and do not know what kind of promotion methods to use to achieve the effect of low investment and high return.

[2] With the influence of the epidemic in recent years, small and medium-sized traditional enterprises have paid more and more attention to online promotion and marketing channels, but most enterprises are blind and increase their cost investment in online marketing when they are panicking. However, many traditional small and medium-sized enterprises that do not understand network marketing are blind, rambling everywhere, and have no clue. Because they do not know how to operate, they often have unsatisfactory rankings of websites and published information, and poor drainage effect, resulting in occupation of enterprises. Too much cost, the money is spent, but the effect is not at all.

2. The publicity channel is not selected correctly

There are certain skills in publicity, which platforms are suitable for which industries, and which methods are particular. For example, traditional industrial enterprises need to carry out brand precipitation and accumulate word-of-mouth, which may be more suitable for search engines; audiences of fast-moving consumer products are more suitable for sharing experience, more suitable for live broadcast and KOL delivery. Therefore, if an enterprise chooses an unsuitable publicity channel, its publicity effect will also be unsatisfactory.

3. The product is ready, but there is no traffic

Traffic is very important to an enterprise. Without traffic, no matter how well a product is done, it cannot be promoted or converted by customers. Therefore, even if many companies have done a good job in the product and selected the channel, there may still be a situation where the publicity and distribution are not effective. If there are problems with these, or the company's publicity content, update frequency and other detailed issues have not been done well, there are still many areas that need to be improved.

4. The platform has traffic (lack of conversion ability)

[1] Many companies, after establishing their website, just leave their contact address or phone number on the website, and they think that customers can come to them. This single conversion method is obviously difficult to convert visitors into customers in a timely manner. Business opportunity information message, free phone call back, use of instant chat tools, corporate map navigation, customer ordering functions for products, etc. These extremely important conversion methods have never appeared on corporate websites.

[2] In terms of conversion capability, One-stop Internet marketing products have given sufficient attention to this aspect, from customer information messages to order creation, from the introduction of instant chat tools, to enterprise map navigation, everything is possible. Starting from customer experience and needs, guide potential customers to convey important business opportunity information to SMEs through the one-stop platform.

[3] It can be said that Yiyitong is a first-class online marketing product for small and medium-sized enterprises in the industry, both in terms of website marketing and its ability to convert visitors. This product, once launched, has been widely recognized and respected by small and medium-sized enterprises.

5. How to find effective promotion channels (360 purchasing opportunities)

The editor just came into contact with most companies. At first, they complained that they spent huge advertising expenses on Baidu, but the actual effect was useless. For example, most companies have settled in (Baidu Love Purchasing) for a year and have no effect at all. Let’s talk about Speaking of the editor's opinion, for example, if more and more people share a cake, what will you find? Of course, it will be less and less. So this is the problem, the opportunities and traffic for companies who come in and love to purchase will be less and less. It's normal to have no effect.

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