Why do small and medium-sized enterprises do self-media? A new idea for enterprises to be self-media!

Why do companies do self-media?

Do you know the value of an account with 100,000+ followers? The value of corporate self-media is intangible.

(1) We have entered the age of algorithms, traditional network promotion departments, SEO (search engine optimization), SEM (search engine marketing) have not reached too many users, and the company's official website is beautifully done, without traffic, it can't get much. role, and self-media will make enterprises closer to users. Enterprises must make full use of self-media in light of their own circumstances.

(2) We-media allows everyone and every enterprise to have a platform to speak out, and create enterprise personal IP and brand IP.

(3) Enterprises should not only focus on the official website and mobile terminal. Big data analysis will allow you to quickly find similar people and customers on the information flow and information platform.

2. The benefits of self-media for companies

We media allows all enterprises to stand on the same traffic starting line. Some companies quickly occupied the self-media platform. These companies not only opened corporate certification, established their own self-media matrix, registered accounts for their own brands and sub-brands, but also let their bosses and employees also become self-media, and cooperated with some self-media. Media big V cooperation. On the self-media platform, they quickly attract fans by writing soft articles, creating content, promoting new products, doing live broadcasts, and doing lottery draws.

Examples of the benefits of companies doing self-media, such as Xiaomi Technology.

Led by the boss Lei Jun, the personal self-media accounts of employees at all levels are: Lu Weibing (Vice President of Xiaomi Group, President of China Region, General Manager of Redmi Brand), Cui Baoqiu-Xiaomi (Vice President of Xiaomi Group, Chairman + Chairman of Xiaomi Technical Committee) , Xiaomi Bai Peng (General Manager of Xiaomi Internet Commercial Department), Xiaomi Wang Chuan (Co-founder of Xiaomi Group, President of China, Chief of Staff of the Group)...

The brand self-media accounts are: Xiaomi TV, Xiaomi mobile phone, Xiaomi MIUI, Xiaomi mall, Xiaoai classmate...

The large and medium V self-media accounts in the cooperative technology field are: Golden Scissors Unboxing, Xiaoyange Test, Technology Poison Tongue, Geek's Choice...

Through the analysis of platform big data, we can find that more and more enterprises are beginning to pay attention to we-media. The era of self-media has given all enterprises a fair platform, on which they can show themselves and link the upstream and downstream of enterprises. , to reach customers.

3. New ideas for enterprises to do self-media

(1) Cooperative knowledge network celebrities

For small and medium-sized enterprises that do not have their own self-media operation department, or are not good at content creation, they can cooperate with KOL1 and KOC2 in related fields. Why do I recommend everyone to work with knowledgeable influencers? Because knowledge is used to drive the dissemination of product functions, the marketing effect is particularly good.

E.g:

You are a rice seller, you can cooperate with food knowledge sharing influencers, and you can also cooperate with health knowledge sharing influencers;

You are selling mobile phones, you can cooperate with test Internet celebrities;

You are a clothes seller, and you can cooperate with fashion influencers.

(2) Make good use of your customers and employees

The biggest benefit of self-media is that it allows the world to see you, your life and work, and the company behind you.

For example, there is a company that does new media training. The lecturer asks its students to write their learning experience after each course and send it to the short book, which invisibly creates a large wave of advertisements for the company. And this advertisement is free, without human input or money. For example, in a niche skin care company, every user who buys its products will get their special gifts if they activate their friends, fans, circle of friends or Weibo to post orders. In fact, it is also consumers who use themselves to generate consumer behavior. Let your customers and employees do marketing.

In the process of promotion, we serve customers wholeheartedly, actively solve problems for customers, have strong operability and good professionalism, and are a good partner for enterprises in self-media and promotion!