Taking the Internet as the carrier - the most common foreign trade network marketing promotion

Foreign trade network promotion is a marketing channel with the Internet as the carrier, so as to carry out network marketing. Generally speaking, the method of network marketing promotion is to use the Internet as a marketing channel, resource library and communication tool to carry out foreign trade marketing activities or international trade, which is one of the important links and methods for foreign trade enterprises to expand overseas business. The common foreign trade network marketing promotions are as follows.

Foreign trade network marketing promotion

1. Search engine promotion

This is one of the most important search methods for internet marketing and one of the most popular. It is generally divided into two types, passive search and active search. There is no need to say much about active search, it depends on the subjective consciousness of users or browsers. Passive search includes: PPC, search engine login, keyword advertising, search engine optimization (SEO) and so on. Basically, most websites will continue to optimize their website structure and upgrade their website content as much as possible, so as to obtain better natural rankings. Search engine promotion, of course, is a long-term work and attention, and requires long-term investment from foreign trade enterprises.

2. B2B platform promotion

B2B platform promotion

A B2B platform is a model of e-commerce that exchanges products, services, information, etc. based on the Internet. As far as B2B platforms are concerned, Alibaba, Yixiweiwei, Made in China, Global Sources, etc. all have large scale and development. At the same time, as far as foreign trade enterprises are concerned, today's B2B website platform is still in the stage of growth and development, and it gives users more free permissions. Through it, foreign trade enterprises can save turnaround time, reduce inventory, expand market opportunities, and improve their products. popularity.

3. Video promotion

Today's world is an era of self-media. The form of online video promotion is similar to TV video clips. It not only has the characteristics of TV clips, but is not limited to TV. Today's popular short video software: bilibil, Douyin, Kuaishou, etc. have a strong spread. Therefore, online video must be innovative in order to attract people's attention and be better promoted.

4. Promotion of soft articles

Press release promotion, also known as news promotion. Through the analysis of articles and news published in forums, websites, local news, etc., it is comprehensively and effectively promoted to the public. But don't, the number of advertisment promotions is not large, it can be useful. This zero-cost and long-term benefit promotion and marketing method is very suitable for small and medium-sized e-commerce.

5. Blog promotion

This is a way of promotion through online forum bloggers, which requires the blogger to use his professional knowledge, personal interests, and his own influence to establish a personal brand, establish his own brand image, and then influence the thinking and thinking of readers or consumers. buying action. If run properly, this is comparable to the current "live streaming". Of course, the disadvantage is that it requires a lot of manpower, material resources, and energy.

6. Online advertising promotion

Different from the appeal scheme, online advertising promotion is a method with higher cost and better returns. Online advertising charges include: CPM (pay for performance), CPA (pay for action), PFP (pay for performance) and so on. The more popular Internet software are all channels. Facebook, the top three social networking sites in the United States, is the advertising giant of every year that companies from all walks of life put on Facebook, and the relative impression is also the most impressive.

The above are several popular schemes for foreign trade network promotion.

Shenzhen Power Push Technology Co., Ltd. is a cutting-edge technology company dedicated to international search engine optimization, SEO optimization and multilingual website platform development. Ideas, skills and methods to develop international markets faster and in depth. Help export enterprises to plan and implement services in the field of e-commerce smoothly, including multilingual foreign trade website construction, multilingual B2C website construction, foreign trade website SEO optimization, international search engine optimization, multilingual SEO optimization, multilingual search engine optimization MSEO, multilingual search Engine PPC, comprehensive foreign trade search engine marketing, through multi-channel promotion to obtain traffic, such as Facebook advertising, Google advertising, SEO, content marketing, Internet celebrity marketing, etc., through creative personalized and reliable foreign trade online marketing solutions to help China export Enterprises use informatization to create great benefits!