How to do promotion and marketing on Zhihu?

Some netizens have a stereotype of Zhihu: Zhihu is a niche platform. Indeed, a few years ago, Zhihu was indeed a niche platform, but in recent years, Zhihu’s leap is unexpected. Why is everyone doing marketing on Zhihu?

The main reason is that Zhihu has a high weight on Baidu, Sogou, and 360 searches. Zhihu is a very high-quality content platform in the content platform, and Zhihu’s user ecology is relatively high-quality.

1. Q&A Marketing

The so-called question-and-answer marketing is to let your own operations or copywriters write a lot of relevant content, and publish and promote them on Zhihu in the form of self-questioning and self-answering. In the process of doing Q&A marketing, be careful not to have these points:

1. Do not add website links to all questions. The website links should preferably appear in the reference materials, and appear as little as possible in the text. Try not to leave the home page link of the website, but to leave the source link of a specific page.

2. Don’t just answer your own questions on the Q&A account, you can find the ones related to your question, which can improve your popularity and level. The higher the level, the higher the approval rate.

3. Avoid excessive self-questioning.

4. The selection of keywords in Q&A marketing: choose the correct and reasonable keywords and the competition is not particularly fierce.

2. KOLs bring goods

KOL refers to the big Vs of Zhihu. When our products or brands need to be promoted, KOL is a very good way. Why are you looking for Zhihu KOLs? Because they have a lot of accurate traffic, and the content they publish will be recommended more by Zhihu, and will also get better rankings, so it is also a very good marketing method to cooperate with Zhihu big V when necessary.

3. Create high-quality content

If you pay close attention to those high praise answers, we will find that the conversions are well done, and they are all valuable long-term articles. If there are valuable and dry goods, everyone will take the initiative to like and collect them, so as to have the possibility of follow-up drainage. So how do you create such high-quality content? We summarize the following points for you:

1. Create according to your actual situation. Write about the areas you are good at. The creation is not made up, but based on the actual situation you know in your usual work. Usually, I can sort out some of the industry knowledge I have come into contact with, and do dry goods to share, so that more people in need can see it.

2. Use an inventory-type structure to answer the questions. When observing other highly praised answers, I found that several articles used an inventory-type structure, that is, listing 1, 2, 3... and so on. I feel that this template looks clear and clear, and is especially suitable for outputting dry goods articles. .

3. Be attractive at the beginning and end of the article. For an article to attract attention, there must be a screaming point at the beginning.

4. Combination of pictures and texts. Dry goods articles tend to give people a boring feeling, and pictures can solve this problem well. On the one hand, pictures can supplement text information, and on the other hand, good pictures can play an eye-catching role.

Basically know that there are so many dry goods for operation and promotion. Today, I will be here first. If you want to know more about promotion, you can follow us and continue to update dry goods.

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