What are the advantages of Toutiao promotion?

In recent years, with the rapid development of science and technology, the way people get information has changed from simply getting information from newspapers to getting news, videos, photos and other related latest consultations through mobile phones and computers. As the largest news information platform, Toutiao has huge content marketing value and potential, so what are the advantages of Toutiao promotion today? How's the effect?

1. What are the advantages of Toutiao promotion?

1. There are many traffic resources

According to statistics, Toutiao currently has about 800 million users. The more users, the higher the number of page views. So it is no exaggeration to say that Toutiao is the king of traffic. The number of users is large, and the demand for the platform is also large, so the traffic is large, the number of users is large, and the advertising effect is good.

2. Precise push

Today’s Toutiao promotion is very accurate, because it can deliver content to different users according to the user’s historical browsing track, and like and push according to the user’s interests, so as to obtain more accurate traffic. At the same time, when users enter keywords to search, the system automatically splits valuable business words and automatically matches advertisements, making the advertisement content more attractive to users.

3. User Accuracy

Because Toutiao’s traffic system is to send articles to some traffic first, if users are interested in more and the traffic is large, it will continue to push to more users for a long period of time. At the same time, Toutiao will also tag each user and article, and then recommend articles related to the user's browsing according to the tag. Therefore, Toutiao's users are very precise. What type of content users like to watch, Toutiao often pushes this kind of content.

At the same time, Toutiao can also analyze user types from multiple perspectives from various scene carriers such as videos, live broadcasts, graphics and texts, and analyze the optimal promotion type according to the algorithm according to the user's historical browsing situation. Toutiao will also help optimize ads and help advertisers get more accurate network traffic.

2. What is the effect of today's headline promotion?

1. The number of users is huge.

Users are the traffic basis for product monetization. Without users, advertisers will not be able to drive growth. Today’s Toutiao platform has more than 100 million users, covering multi-level developed cities, and has a high exposure rate.

2. Strong impact.

Compared with traditional display forms such as pictures and texts, Toutiao ads are displayed in the form of videos, and the display of products is more vivid. Whether it is visual or sensory, the impact on users is higher and can also be deepened to a certain extent.