What are the advantages of today's headline promotion?

In recent years, with the rapid development of science and technology, the way people obtain information has changed from simply obtaining information from newspapers to obtaining news, videos, photos and other related latest consultation through mobile phones and computers. As the largest news information platform, Toutiao has huge content marketing value and potential, so what are the advantages of Toutiao today? How's the effect?

1. What are the advantages of Toutiao promotion?

1. Lots of traffic resources

According to statistics, Toutiao currently has about 800 million users, and the more users, the higher the number of views. Therefore, it is not an exaggeration to say that Toutiao is the traffic king. The number of users is large, and the demand for the platform is also large, so the traffic is large, the number of users is large, and the advertising effect is good.

2. Precise push

Today's headline promotion is very accurate, because it can deliver content to different users according to the user's historical browsing track, like and push according to the user's interest, and obtain more accurate traffic. At the same time, when users enter keywords to search, the system automatically splits valuable commercial words and automatically matches advertisements to make the advertisement content more attractive to users.

3. User Accuracy

Because Toutiao's traffic system is to send articles to a part of the traffic first, if the users are more interested and the traffic is large, it will continue to be pushed to more users for a long time. At the same time, Toutiao will also tag each user and article, and then recommend articles related to the user's browsing based on the tags. Therefore, the users of Toutiao are very precise. What type of content does the user like to watch? Today's headlines often push this kind of content.

At the same time, Toutiao can also analyze the user type from multiple angles based on the user's historical browsing status from various scene carriers such as video, live broadcast, and graphics, and analyze the optimal promotion type based on the algorithm. Toutiao will also help optimize advertisements and help advertisers obtain more accurate network traffic.

2. What is the effect of today's Toutiao promotion?

1. Huge number of users.

Users are the traffic basis for product realization. Advertisers cannot drive growth without users. Today’s Toutiao platform has more than 100 million users, covering multi-level developed cities, and has a high exposure rate.

2. Strong impact.

Compared with traditional display forms such as graphics and text, Toutiao advertisements are displayed in the form of video, and the display of products is more vivid. Whether it is vision or senses, the impact on users is higher, and it can also be deepened to a certain extent.