How should enterprises do network marketing more suitable
Now is the era of the Internet, most companies pay more attention to network marketing, but so far, there are very few companies that have successfully carried out network marketing. So why is this so? In fact, there are many reasons for the failure of network marketing, including macro and micro factors.
keyword match
There are four types of keyword matching methods in the Baidu bidding system. Users can set the matching method of keywords according to their needs in the Baidu bidding background. Many people think that keyword matching is not set and that it is not important. I think keyword matching is set up and not only saves you a lot of promotion costs, but also gives you greater results. Let's see what's going on first.
- Exact match
Simply put, when a user searches for a keyword that exactly matches the keyword you set for your bid, your promotion will appear in the search results. For example, if you set the promoted keyword as "office furniture", your website promotion information will only be displayed in the Baidu promotion display range when the user enters "office furniture" in Baidu and meets the exact match conditions, such as As long as the user enters "office furniture", if the entered keyword differs by one word from the keyword you set, that is, the exact match condition is not met, then your website promotion information will not be displayed in the Baidu promotion display range.
Benefits: Get the most targeted clicks and visits, higher conversion rates.
Cons: Reduced creative impressions and narrower lead generation.
- Phrase match
The keywords searched by users completely contain the keywords set by your promotion, and the included part matches the promotion keywords when they are literally the same (the order remains unchanged, and there is no interval). Your promotion will only appear in search results. For example: if you promote the word "office furniture", then when users search for "office furniture price", "office furniture news", "buy office furniture", "where to sell office furniture", etc., the phrase matching meets the conditions, you The promotion information will appear in the Baidu promotion display range, but if the user enters words that do not meet the phrase matching conditions, such as "office furniture", "wooden office furniture", your information will not appear in the Baidu promotion display range. .
So how to do soft text marketing?
(1) The positioning should be clear: Before an enterprise conducts network promotion, it must first find its own positioning. Only by having a clear understanding and understanding of your own enterprise can you better plan and realize the network promotion of the enterprise, make the network promotion and the enterprise more closely matched, and make the network promotion effective. At the same time, a clear positioning can show the company's philosophy, culture, services, etc. to the public during the publicity process, so that the audience can better understand the company and achieve the effect of online publicity.
(2) The article content is combined with news hotspots, and news releases are combined with news hotspots. The biggest advantage is that many news hotspots will be actively searched, thereby increasing the exposure of press releases. In soft article writing, if the content of the article can be well combined with news hot events, the article will be richer and more readable.
(3) The content is better. Many companies do not pay attention to the construction of soft manuscript quality, spend money to promote soft manuscripts, and bring out a brand in just a few words. In fact, the quality of the soft manuscript is very important. It can reflect the benefits of the product and the brand of the company. At the same time, it is also an excellent opportunity to get closer to consumers. How can it be easily missed?
(4) The choice of media is very important. We publish soft articles to promote a positive image of the industry and at the same time demonstrate the strength of the company. It is recommended to publish the platform as popular as possible, and the published media and sections should preferably correspond to the industry. But the specific can be carried out according to the budget and promotion arrangement.
(5) Keyword optimization. Generally speaking, when implementing soft text marketing, everyone will pay attention to search indexing, but search optimization is more important and more difficult than search indexing. The optimized article can achieve the effect of keyword search on the homepage, thus greatly improving the communication effect brought by the soft text marketing, especially for the optimization of industry hot words, so that some companies have been unable to obtain the core words to display, and through the soft text in the soft text spread. The search homepage has gained a certain amount of exposure, and the exposure rate has naturally skyrocketed.
In conclusion, the advantages of press release marketing are very obvious. Not only can the corporate brand be quickly exposed and spread to major media, but also when the company is in crisis, the company can be released in the form of press releases to resolve the crisis and restore the positive image of the company. Moreover, the cost of advertising marketing is much lower than other advertising investment. It is a way of publicity in the field of corporate publicity.
Word-of-mouth marketing companies must first do a good job of online word-of-mouth management
Online reputation management usually uses SEO and online content management strategies to deliver positive information about corporate brands and products to users, and try to suppress the ranking and spread of negative information (malicious attacks by competitors, complaints from users, brand/product information) . Negative reports, etc.), so that the company's positive information is fully exposed and enhance the corporate image.