How does the medical industry drain traffic through soft articles?
With the development of the Internet, all walks of life are following the trend of the times for online promotion, and the relative competition is equally fierce, and the medical industry is no exception. Do a search, then the value brought by the promotion of soft articles is more worthy of attention from various industries. At present, the promotion strategy of the medical industry is inseparable from the promotion of soft articles. This is because as a medical industry, the frequency of official adjustments to search engines is relatively high. Especially in the case that the function of the free promotion platform is not strong, the promotion of soft articles is also one of the methods to save costs and obtain good ranking results.
We all know that press releases are time-sensitive and the quality and uniqueness of the content is high, so search engines give news source platforms high weight. Naturally, when people search the Internet for medical-related things, they rank higher. of news sources will naturally be noticed by users. The medical industry has also seen this feature of the promotion of soft articles, and chose the news source platform to do a lot of keyword promotion.
How does the medical industry use soft articles to attract traffic? What are the relevant techniques for promoting soft articles?
- Identify long tail keywords
First of all, formulate a soft text marketing plan for the selling point of your own products, and you can only read the outline. In planning, it is necessary to clarify the purpose, method, channel and target group of promotion, deeply analyze the needs of the target group, and collect matching long-tail keywords based on the characteristics of their own products. This is a very critical step, because the target users will search for these words, and when these keywords are included in our ads, users can find our advertisment, and then they will read, resonate, trust, and convert.
- For news sources, we generally write long-tail keywords (self-sorting keywords), one word per article.
Reasons to choose long tail words:
(1) Because short words are basically impossible to do well! In my experience, the top three short words are mostly hospital websites, encyclopedias, etc., with very little news.
(2) There are many long-tail words, less competition, and better ranking. For many long-tail keywords, rankings last well. There are many more than 2 months.
(3) Long-tail theory, in fact, there are many ways to expand keywords, here Xiaobian recommends that you try the Baidu bidding keyword tool.
- Keyword Analysis
Not all long-tail keywords are suitable for news. Medical vocabulary usually includes words such as price, hospital, treatment, common sense, etc. Among them, treatment and common sense words are not easy to do.
Reminder: Especially for the question and answer words, such as how to treat, you can search and try. The homepage of these words is almost all questions and answers, and you can almost give up directly. If you write an article from a news source and suggest that you choose a price hospital, it is easy to do, and the conversion rate is relatively high.
2. Pay attention to news sources
Pay attention to news marketing, use newsworthy events, or plan and organize various forms of activities to create "news hot spots" and attract media to participate in reporting, but most of them write news articles themselves, and then go to find them. The news release platform chooses the media, and news marketing has a high authority, which can quickly increase the popularity of the product and establish the reputation and credibility of the brand.
3. The soft paper is written from the customer's point of view
Some people think that the promotion of soft articles is to promote their own products, so they must leave more promotion information. In fact, this is also divided into distribution channels. On some health information sites, this may be done, but if you publish an article in a strict medium, try not to do it, and add the hospital's product or medical information bluntly, so that the system will automatically identify the soft article as containing promotion information, and passed.
When writing a marketing press release, it should be written from the perspective of the customer, focusing on the issues that users care about. You can also provide them with some real and reliable symptomatic advice from the patient's point of view, such as how to lighten spots, how to remove dampness, etc. First, the content is valuable and helpful to users, and second, the approval rate will be higher for such articles. In addition, the content of the article is also written from the perspective of news or the perspective of popular science advice. You can write the recent good news of the hospital or enterprise, the report of an expert and professor, the grades, etc.
Due to industry restrictions, the publicity and promotion of the medical industry is relatively strict, and the operation is difficult. If you feel that the above methods and techniques are difficult to operate, or the effect is not good, here the editor recommends that you find a professional press release platform to write news source soft paper on behalf of you, and it is recommended to go to the publishing platform to view, the platform can be customized according to customer requirements To a large extent, it can meet the needs of customers, and can also provide customized page display. The professional team can help you quickly write soft articles and maximize your brand promotion effect.