Why is online promotion not effective? What aspects of business promotion have not been done well?
Many companies continue to invest money in online promotion every year, but the harvest is lacking. Why is it? Continue to waste money, and if you don't continue, you will have no chance. Today, let's talk about the main reasons why network promotion is not effective!
1. The promotion method is wrong
There are too many ways of network promotion and too scattered, the way is not in vain. Small and medium-sized enterprises do not have so much money to burn. They must gather human, material and financial resources for accurate promotion and choose the right way to achieve more results in a shorter time.
2. No professional team
This is a common problem for small and medium-sized enterprises, only business personnel or technical personnel. There is no promotion department, and there are many pits to find through the Internet. There are still legitimate companies on the Internet. Professional matters need to be handed over to professional people, and it is difficult to play without regular army.
3. Ignore promotional content
In the past, the promotion was brutal, but now the promotion is refined. Still using rough pictures and rough content to promote, the result is generally: it takes a month to rank up, and customers only need to shut you down in one second.
4. Promotion is not sustainable enough
Ditch the idea of doing it once, or promoting it once and for all. Online competition is more intense than offline competition. It takes 2 months for salesmen to accumulate and keep running to get a steady stream of business. Why do you think that you will get customers after you do it online?
5. Only solve traffic problems
Effective online promotion requires solving two problems: traffic and conversions. Customers looking for service providers basically compare several at the same time. The traffic is given to you, but the customer does not find you, why? You didn't give him a reason to choose you! If you don't pay attention to conversion, it will still be ineffective!
The fierce competition in all walks of life has caused a surge in the cost of online customer acquisition for enterprises. If you do not find the correct and professional online promotion, it is indeed difficult to get the expected results. There are always more ways than difficulties, and you can gain something by overcoming it!
The Small Business Collective | Biz Zine