How can the home furnishing industry do a good job in the whole network marketing promotion

What channels does online marketing include? Which channels are low-cost and cost-effective? At present, there are many ways to promote the whole network marketing. According to the different nature of enterprises and platforms, choose the most suitable promotion method for you!

1. Search Engine Marketing

At present, search engine marketing is still one of the most commonly used promotion methods of Internet marketing. There are two main types, one is SEM (Search Engine Bidding) and the other is SEO (Search Engine Optimization). The former requires money, the latter does not. For enterprises in the early stage of building a website, SEM can solve this problem without keyword ranking, but the cost is high and the effect is fast. On the contrary, SEO has the characteristics of long cycle, slow speed, low cost and lasting effect.

Of course, for enterprises with certain funds, it is recommended that the two cooperate, and search engine optimization and SEM cooperate with each other. For enterprises with limited funds, it is recommended to integrate SEO elements in the initial stage of website construction, simplify the code, try not to exceed four layers of URL addresses, do a good job of site map, and establish keywords. SEO is an increasingly important part of marketing.

2. Network establishment and operation

The website image represents the online brand image of the company. The primary way the public learns about a company is by visiting the company's website. The capacity of the website is large, and businesses can put anything they want their customers and the public to know on the website.

In addition, relatively speaking, the cost of building a corporate website is much lower than other advertising methods. This online marketing channel is not only effective, but also relatively inexpensive.

One of the most basic functions of a business website is the ability to provide a comprehensive and detailed introduction to the business and its products. Businesses can put anything they want people to know on their website, such as company profiles, research institutes, production facilities, product appearance, functionality and how to use them.

3. Soft text marketing promotion

Compared with hard advertisements, soft articles are more convincing, credible and effective than other promotions. They are cost-effective and cost only 1/20 of that of hard advertisements. At present, many self-media platforms can publish soft articles.

4. News Feed Marketing Advertising

In Zhihu, you can place information flow ads, as well as other advertising platforms such as Tencent Guangdiantong, Toutiao advertising platform, Sina, Sohu, etc. Generally speaking, dynamic message advertisements are more suitable for commercial advertisements, but the customer acquisition cost of the application is relatively high.

5. Portal News Site

News advertising marketing can edit corporate product or service information into news advertisements and put them on major media websites, such as Tencent, Sina, NetEase, CDC, Sohu Focus, etc. After going online, they can be viewed on major portal websites, and the authority of the portal website can be used to enhance the brand.

6. Video Portal

Short video marketing has the characteristics of Internet interactivity, strong communication power, and high audience attention. It can make product or related service information videos and share them on major video websites. At present, Douyin, Weishi, and video accounts are relatively good platforms for short video marketing.

7. WeChat promotion and marketing

Because Tencent's user data is very strong, the current public account has become a battleground for merchants. It can target more precise groups of people at a very low price, and the conversion rate is high. There are also circle of friends advertisements and public account advertisements that are also very suitable for drainage and promotion. According to the effect, the price is not high. Of course, this kind of network marketing channel needs to be combined with soft articles to achieve better results.

8. Baidu series products

Baidu series products include: Baidu Know, Baidu Experience, Baidu Wenku, Baidu Encyclopedia, Baidu Koubei, Baidu Tieba, etc. If you do a good job in promoting them, you can also get better results. Because of the high weight of their products, they rank well. However, commercials usually require payment.

9. Whole network marketing + after-sales service platform

1+1>2. Whole network marketing + after-sales service platform can expand the exposure of home furnishing enterprises and effectively reduce customer maintenance costs! The quality of after-sales service determines customer satisfaction and praise rate, and even brings repeat customers.