How to do a good job in the promotion of soft articles (share how to do a good job in the promotion and release channels of soft articles)

In the process of online promotion, optimization is a very critical factor. Internal optimization and external optimization complement each other and are indispensable. Network promotion work is a close combination of website content updates and external links. Now, the press release has become a very effective method for network promotion, so in the specific work process, what skills are there for the release of the press release? Let's take a look together.

1. Do network promotion to increase the readability of soft articles:

Because in most cases, the promoted soft articles are usually some relevant articles, experiences or skills written by enterprises or individuals according to the nature of the industry. These types of articles generally contain dry stuff that is very useful to the reader. , may provide readers with some supportive content that can enhance the credibility of the company's brand. Such high-quality articles may be reprinted by many people.

Second, the network promotion method is very important:

Opening paragraphs usually don’t introduce your brand, but have one purpose, and that is to keep the reader going. When a reader clicks on your article, it means he is your target user. If he's read the first paragraph, he'll have a hobby to keep reading, and you're one step closer to success.

3. The online promotion soft paper is concise and to the point:

In the process of online promotion, soft article marketing is not popular science, so there is no need to write long stories. Our press releases make money by doing marketing, so as long as you dig a little deeper, you don’t have to turn pages.

4. Try to leave a phone number when doing online promotion articles:

In terms of intent, soft text marketing is the optimization of the network, and the intent of website optimization is to attract traffic and consultation. If we can add hyperlinks or phone numbers, we can increase the visibility of the website. Isn't it more direct and effective to increase the click-through rate and increase the possibility of consultation?