What are the methods of attracting traffic to physical stores on National Day?
- Free
The core of the free method is to attract attention with free. Because most people have the mentality of greed for cheap, but the free here must pay attention to one thing, that is, we must use things that everyone recognizes and has practical value. You can't use things that everyone can't figure out the value of, or things that are too virtual, such as free courses, free event qualifications. Free things must be tangible and perceptible, preferably in kind, something that everyone can see, use, and touch.
- Welfare
There is a difference between welfare and free. Free does not require money and does not require any qualifications or conditions. However, the welfare is different. The core of it is explosion, sensational effect, and word-of-mouth communication. What is the purpose of the welfare model? It is to screen accurate customers, so it is necessary to set a threshold and meet the requirements to obtain benefits. For example, we have a restaurant downstairs. After every meal, we will send snacks, steamed buns, fruits, special products, etc., but these are benefits only members can enjoy, and non-members will neither give nor sell.
- Gifts
The gifts are real, and at the same time, they can increase the enthusiasm of the store, and employees will be rewarded accordingly. For example, buy two get one free, buy one get one free, many stores and restaurants will use this method, drink one beer, get one free, buy shoes and get socks, buy a suit and get a tie, and so on. Gifting these things can promote sales, and secondly, it can also allow customers to group together to attract traffic. You must also pay attention here, that is, your gift should match what he buys. For example, if he buys a suit, you send a shirt and a tie, which is very suitable, but if you send a shampoo, or other unrelated things , then there will be problems.
- Credit
It is the cash coupons or shopping coupons that we often see, and the method of reducing how much you buy is mainly to convert the consumers of the store into the consumers who buy us. The first role is to give cash coupons of a certain denomination to customers after shopping at the store. In order to increase repurchase, bundled sales. At the same time, it also has a function, that is, it can be used in other occasions to attract customers there to its own store. For example, the swimming pool can cooperate with the piano teaching store next to it, and the music teacher can cooperate with the dancing teacher next to it, and exchange coupons. It is a very practical method to use this kind of related but not direct competitor store. .
- Draw a lottery
Organizations such as United Mall do lottery draws and divert traffic to their own stores. This is the case in many shopping malls. After buying something, you can go to the store with a small ticket to draw a lottery. This method is nothing new. It is only a supplement here. effect and attractiveness.
- Grouping
Two, three, multi-person, family, etc. Here I will give an example. There will be small restaurants under many office buildings, and they will generally face a problem: people are too busy to eat at noon. In the evening, all the office workers in the office building go home, and the store is crowded. What should I do? The owner of the store Just do the group group mode. For example, there are a table for 4 people and a table for 8 people in the store. As long as the seats are full, there will be a group discount price, and you can eat a big meal at a very low price, such as eight dishes and one soup. , as long as 25 yuan or even 15 yuan per capita, you can piece it together yourself, and this model has virtually improved the flow of visitors to the store. Many restaurants and fruit shops under the office buildings often do similar groupings, buying a watermelon together, buying a 50-pound box of oranges, and so on. In this way, I suggest that the store next to the office building can be used, and the effect is very good, especially in small restaurants.
- Package
The package method is somewhat similar to group grouping, such as couples package, family package, and business package. Here is an example. In some physical stores, such as selling parent-child clothes, or some restaurants, they deliberately let you share a membership number with a family or a company. Why? Because it is usually more difficult to consume alone, and the consumption amount will not be Too high, but easy to reach if everyone consumes it together. Therefore, the store will set the grades of points separately, and will deliberately raise the standard. For example, if you spend a maximum of 1,000 points per month, then I will deliberately set it to give splendid packages and gifts when you reach 1,500 or 2,500 points. At this time, in order to get a big gift, the customer either increases the consumption amount, but the personal consumption is limited, so he is likely to find a few more people to make up the order.
The group shares a single account, and basically the monthly consumption amount can reach more than 60,000 yuan. It is because the whole company eats there, and the final points are very large. Therefore, it becomes a VIP member, and there are gifts and discounts. I have a sense of honor, and I have been invited to participate in the annual meeting, and the manager will often come to visit.
- Crowdfunding mode
This model is often used by many small restaurants and cafes. For example, if you give me 10,000 yuan, you can become a shareholder in the store. There are discounts for monthly consumption and shareholder dividends, but you have to give me 10,000 yuan in advance. , This is somewhat similar to the membership card model, and it is also a way of attracting traffic to the store.