How to do online marketing in the comics industry to quickly open up popularity
Among the 1.4 billion people in China today, teenagers constitute a huge consumer market for animation and its derivatives. According to a survey, 80% of young people in China have been exposed to animation products, 90% of them like cartoons, and 56% of them have bought magazines, DVDs, toys, clothing and other cartoon characters for their favorite cartoons in the past six months. Jewelry and other related products. The cartoon characters of Mickey Mouse, Donald Duck, Cherry Maruko, Crayon Shin-chan and other countries have become familiar and favorite images of Chinese teenagers, and many cartoon characters have also become children's favorite toys. With the rapid popularization of computers and the Internet, more and more young people have become fans of animation, and the Chinese animation derivatives market also has huge room for development.
It can be found that when searching for cartoonist Xia Da, it is not difficult to find that the information on the Baidu homepage is very neat, from encyclopedia, official website, related news, yellow pages, Baidu pictures, Baidu Know, Tmall Mall, Taobao Store, Jingdong Store and other information. Everything is available. In the related articles of the top ten cartoonists, Xia Da ranked first. Obviously, Xia Da has made great efforts in network promotion, but in his eyes, this is only limited to the construction of basic network information, and does not really go deep into network marketing promotion. So how should online marketing in the comics industry be done?
1. News Marketing
The most important goal of brand promotion is to open up brand awareness, establish a good brand image, and let the audience have a good impression and trust in the brand, thereby increasing the possibility of purchasing branded products, and solidly enhancing user brand loyalty and stickiness. The news media is the most authoritative platform. It publishes relevant information about cartoonists through major websites, establishes her credibility, and establishes a good image of cartoonists. With major portal websites, industry websites and local website resources, it can provide omni-channel news releases for all kinds of celebrities.
2. Advertising in entertainment marketing
It is not difficult to find that the placement of variety show advertisements is undoubtedly one of the ways for brands to gain the greatest exposure. Comics can be embedded in movies, TV dramas or variety shows, and then use news, Weibo, WeChat and other network channels to spread the topic, so as to maximize the effect of advertising. This is the most common and effective way for brands to do entertainment marketing.
3. SEO
Search engines are the most common way for modern people to obtain information. Baidu, 360 and Sogou are the Chinese search engines with the most users in China. Therefore, some of their important service products, question and answer, encyclopedia, official website certification, telephone certification, map certification, etc. are all effective ways for brands to carry out search engine optimization. When the audience is searching for a brand, the information presented on the homepage of the search engine is complete and orderly, and the audience can accurately and effectively obtain the required brand information, thereby generating goodwill and trust in the brand.
4. Weibo dissemination
The appeal of Weibo is no worse than that of Internet celebrities. The influence of a Weibo may be far beyond your imagination, so Weibo is the best way to spread public opinion and attract fans. Brands can deepen communication with target audiences through Weibo, and publish relevant creative activities, pictures, videos and other information to improve user brand loyalty and stickiness.
5. Self-media and forum promotion
Today's Toutiao, Yidian News, Baijiahao and other popular self-media have gathered countless independent writers and users. Due to the low threshold for publishing articles, brands can use a variety of self-media platforms to spread their brand concepts and deepen their audiences. Brand memory. With a number of self-media platform resources, and long-term cooperation with Toutiao, Baijiahao, Sohu, etc., it can provide the most convenient and effective communication channels for brands.
Through the above-mentioned various online promotion platforms, we will implement integrated marketing communication, comprehensively promote cartoonist communication in multiple spaces, angles and channels, and accurately cover target consumer groups, thereby effectively expanding brand awareness.