How does the cosmetics industry do news source release
The impact of the epidemic in recent years has hindered the offline promotion of many cosmetics. Therefore, the promotion of many cosmetic brands has shifted from offline to online. For every promoter who focuses on internet marketing, the importance of news sources is indescribable. It is a powerful brand promotion method and an important way to establish a corporate brand image. How do I send a cosmetic newsfeed?
1. The release of cosmetic news sources
- Find news sources
You may need a direct editorial release for your site and find that they can post for a fee. But many people do not have such resources, so they can find specialized media publishing platforms, media publishing companies, etc. The latter has the advantage of abundant online media resources, diverse choices, and great discounts for long-term cooperation.
- Positioning of news media
Among them are portal websites (Sina, NetEase, Tencent, Phoenix.com), mainstream media (technology, finance, education, automobile, real estate, etc.), local news stations, Toutiao and other self-media platforms. Choose the sending station according to the content of the manuscript, and the price varies. When screening, pay attention to the selection of package inclusion (Baidu inclusion) or platform Baidu news source, and high weight dominates the media. Cosmetics can choose the news source channel of women's fashion life. On the one hand, it is highly targeted, and the female group is concentrated. On the other hand, word-of-mouth spread is easier.
2. Advantages of Publishing News Feeds
The same article is published on different media sites, and the results are quite different. For example, the situation is different for well-known news media sites and small local portals. In terms of the number of followers, weight, inclusion, search ranking, and authority, well-known news media websites completely suppress local small portals.
Strong transmission effect. News advertising marketing is a special adverbial marketing method. The authority and credibility it shows can really play the role of "moisturizing things without sound", allowing the majority of users to virtually recognize the products infiltrated by advertising companies. or branding concept. Information on the news media is what other media scramble to reprint. Cosmetics marketing articles published on well-known news media websites are highly likely to be reprinted for secondary dissemination.
News soft articles are cost-effective. Compared with hard advertisements, in addition to inserting soft advertisements to improve user awareness, news soft article marketing also has the advantage of high cost performance. The method always outweighs the difficulty. When enterprises encounter difficulties on the road of marketing promotion, they should actively seek new solutions. For example, hard and broad marketing is not to everyone's liking. Businesses can switch to news and advert marketing.