How to use Xiaohongshu to promote accurate fans
As we all know, young women account for a high proportion of the consumption field, and among the active users of Xiaohongshu, urban elites and white-collar workers are the main user groups. They have strong spending power and needs, and their pursuit of a better quality of life is much higher than that of ordinary men. Unlike men who are chasing millions of famous watches and luxury cars, women in this age group show a strong desire and curiosity to buy everything from expensive bags to delicate and cute dolls.
1. Ranking
The ranking mechanism of Xiaohongshu is related to the total number of notes. Recently, the number of new notes, popular articles, likes, comments, and favorites of popular articles are also related.
We should see that the top-ranked base interactions are very high. The greater the amount of interaction, the more users like it, and the Xiaohongshu platform will increase its weight and improve its ranking.
2. Hot search
This is also a way to promote Xiaohongshu. Just like the hot search on Weibo, it will cause huge repercussions in a short period of time. However, the official will strictly screen the hot search words, so the stronger the official power, the higher the price.
3. Talent promotion
It mostly depends on her number of followers and the number of likes per note. But it is really difficult for some people to distinguish the true from the false, some are dead fans and then like it, and some are live fans. If you encounter dead powder, you will lose a lot. This effect is not even as good as for amateurs.
4. Amateur promotion
It is the most common note optimization ranking, and most businesses can do it. When users search for related brand words, they can come up with relevant introductions, so that users have a sense of trust. Now the management of this platform is relatively strict, and it is necessary to understand reasonable optimization.
So how does a novice do the promotion ranking of Xiaohongshu Notes?
In the past, when the system review mechanism of Xiaohongshu was not very strict, you could rely on some new accounts to like notes to improve the ranking of notes, but as the review mechanism becomes more and more strict, this method is no longer feasible. Now the most important thing to improve the ranking of Xiaohongshu notes is to improve the content of the notes. How to do the promotion ranking of Xiaohongshu Notes?
It is very important to choose keywords. Xiaohongshu keyword ranking and promotion. To do this, you first need to check the number of notes for that keyword on Xiaohongshu, which is the main factor that affects keyword ranking.
Identifying keywords, for example, when we search for masks on the Red Book, millions of related notes appear. The first thing we click on must be the content displayed on the first screen of the home page. So if a note is in the front row of a keyword, the effect of drainage is very impressive.
The content of the note and the keywords of the title of the note should be unified, and it is best to write around one keyword, so that the system will focus on collecting. It will be easier to optimize later.
Keywords are best in the title, beginning and end. This makes it easier to include in the system.
You can attract likes and comments through the circle of friends and WeChat groups to maintain a high ranking.