What are the precautions for the press release?

With the development of the Internet, hard advertisements have been differentiated and diluted, and hard advertisements sometimes arouse people's disgust, but through soft text marketing, users can pay attention to company information and product information unconsciously. Publicity or product promotion plays a role. The characteristic of news dissemination is fast, and the Internet increases the speed of news dissemination to the limit. According to research reports, online advertising has achieved four times the effect of traditional advertising at the same cost. Press releases are one of the common methods of brand marketing. There is no big company that doesn't issue a press release, and no big event that doesn't issue a press release. Since press releases are so important, how should we issue them?

First of all, everyone needs to understand that the press release we are talking about is a press release of a promotional nature, a press release of a company, individual or other group with a promotional nature. The content of the press release can be the promotion of new products or the promotion of activities. All press releases that are officially promoted can be tried to be released on the network media.

How does a press release make an article effective? If a press release is to be effective, it must be included and ranked in order to gain a certain amount of traffic. A press release without traffic is useless, and even loses the meaning of promotion.

Here are the four rules of press release:

1. Picture requirements: Most portal websites, especially the central portal website, require the media to publish pictures as follows: generally it is best to control within 5 pictures, some require within 3 pictures, and some may within 10 pictures. Therefore, we recommend that you try to limit the number of images in your article to 5 or less. If the number of pictures is less than 10, you should do a good job of website work, delete the redundant pictures, and notify you separately.

2. Word count requirement: The portal website is not very strict on the word count requirement when posting in the media, but the word count of most clients' articles is generally less than 1200 words. If it's too long, definitely not.

3. Content requirements: official manuscripts cannot be sensitive manuscripts or illegal manuscripts, covering a wide range of areas. Here, there are different examples of site inclusion.

4. Manuscript revision issues, the more well-known portal sites, the lower the publication rate. Individual website editors will not notify in advance when revising the manuscript, but the revised manuscript is also revised within a certain range, which will not change the meaning of the article. Everyone should be mentally prepared in this regard when publishing top portal websites, especially when publishing Xinhua Media. Editors usually make changes according to the requirements of the website.

What are the common channels for press releases?

1. Free Channels

Employees can publish press releases, official Weibo, official blogs, industry forums, etc. on the company website. The advantage of this type of platform is that it can be published for free, but the disadvantage is that the influence and authority are not enough. Therefore, while choosing this channel, ordinary enterprises will still choose more authoritative media channels to release news. However, issuing press releases is a routine and long-term task, and many companies choose to outsource their operations, which not only saves costs, but is also efficient.

2. Hold a press conference

Suitable for large enterprises and some industry leaders. Hold a press conference, invite the industry and mass media to attend the conference, and the company spokesperson will publicly release major corporate news. This method is very expensive for enterprises, and only large enterprises with a certain social reputation have such appeal and media attention.

3. Enterprises independently establish media relations

Generally speaking, large enterprises have their own branding departments or marketing planning teams, with dedicated staff in media relations. If the business has important news, it will be released through these media relations. The advantages of this method are direct, fast, and low cost. The disadvantage is that the work is difficult, the media scope is small, the number of manuscripts is limited, and the publishing rate of manuscripts is low.

4. Cooperate with media PR firm

This method can save a lot of work. PR companies are more professional in public relations communication services, and the resources and service processes are ready-made. The PR companies dig out the news events of the company, write a press release, and then publish it to the company's media resources. major media across the country.

5. Press release platform

There are many self-published soft paper publishing platforms on the market, with low cost and large amount of manuscripts published by enterprises. The advantages of irregular publishing demand and lack of manpower can save communication costs through the self-publishing platform. Finally, we strongly recommend our recommendation to go to the publishing platform to see the rich resources, preferential quotations, and speed of publishing. There are suitable publishing packages for entrepreneurs, self-media authors, and small and medium-sized enterprises. According to customer needs, we can also provide professional, Efficient service allows your articles to quickly cover Weibo, We Media, news media and other platforms, and can also provide customized page display, a professional team can help you quickly write soft articles and maximize your brand promotion effect.