How to do brand marketing promotion in home appliance industry
With the development of the economy and the development of the Internet, quality assurance is the first point for everyone to consider for the hardware of home appliances. Now consumers buy home appliances, the first thing to look at is the brand of home appliances. In their perception, the brand is equal to good quality and guaranteed. This is the advantage of the brand. When consumers trust the brand enough, this is why people are reluctant to choose products from "miscellaneous brands". Therefore, for home appliance companies, the way to enhance their competitiveness is to increase your brand influence, so how to do brand promotion for home appliance companies?
Businesses can do the following:
- Media Contribution
We all know that the most commonly used in brand marketing is media news submission, and the most fundamental benefit brought by online news is brand promotion. Through the promotion methods of network soft articles, it plays a role in publicizing and disseminating the brand, so that consumers can understand and know the basic connotation of the brand: products, brand culture and services. Among them, media submissions can be divided into free submissions and paid submissions. At present, almost all major brands are doing paid submissions for soft text marketing, including Baidu, NetEase, and Tencent.
- Word-of-mouth marketing on social platforms and Q&A platforms
An enterprise's online word-of-mouth determines its development lifeline. As promoters, we can combine enterprise information with customers on well-known social platforms and question-and-answer platforms to carefully create a good reputation. At present, there are many good extrapolation platforms, such as Tieba, Zhihu, Baidu Koubei, Baidu Know, Tianya, etc.
- B2B enterprise information promotion
B2B is a business model for exchanging and transmitting data and information between enterprises and carrying out transaction activities. It closely integrates enterprise intranets and enterprise products and services with customers through B2B websites or mobile clients. Respond quickly to provide customers with better service, thereby promoting the business development of the enterprise. If the extrapolators can continue to publish every day, it can also increase the coverage and exposure of the company on the Internet within a year.
- Search engine marketing
At present, search engine marketing mainly includes two categories, SEO (search engine optimization) organic ranking and CPC (pay-per-click advertising) bidding ranking.
- SEO (Search Engine Optimization) organic ranking
Most surveys show that users are more willing to click on the results of natural search, and the page conversion rate of natural search results is relatively high. According to a study, 60% of Baidu users tend to gravitate towards organic search results. SEO lays a solid foundation, the effect is lasting. The establishment of brand image, natural search results, look more authentic and credible, so that the image and brand of their own website can be well established, and the share of users can be expanded.
- CPC (Pay-Per-Click) bidding ranking
For those who are proficient in CPC, CPC is undoubtedly a better way to make money, it can obtain the fastest benefits with the smallest cost, of course, provided that you are an expert in this field. It is risky and challenging, and once successful, it will be rewarded immediately.
Five, enterprise website construction
In the Internet age, official websites are very important to enterprises. Modern people are habitually looking for relevant information through search engines when they have knowledge, products or brands that they do not know about search engines and their reliance on search engines. On the one hand, consumers can trust the company's products or brands. When consumers see the company's official website online, they will subconsciously think that the brand is reliable.
Through the above methods of brand promotion, the company's brand information has a certain degree of exposure and popularity on the Internet. The effect of brand marketing is established step by step. For the hardware of home appliances, enterprises must carry out brand promotion on the premise of ensuring product quality and service.
How to promote the cleaning appliance circle of friends?
- Strong dissemination: Moments advertisements are not limited by time and space,
Publishing information through the Internet can be delivered to every corner. As long as the Internet access conditions are available, anyone can browse your information.
High cost performance: The price of advertisements in the circle of friends is far lower than that of traditional advertisements, and a few thousand can reach the exposure of tens of thousands or hundreds of thousands of people
The form of expression is more diverse than traditional fishing advertisements, and the circle of friends advertisements can be displayed in front of customers in the form of games, arousing the interest of customers, thereby expanding the corporate brand and forming the conversion of orders.
Advertising in the circle of friends can be carried out in various ways. Netizens can comment at will, and can express their own opinions and suggestions, which is conducive to the development of enterprises.
Moments advertisements can change the advertisement content at any time to improve the effect.
The circle of friends advertisements can be divided according to the user's behavior, so as to ensure that the audience's users have a high degree of intention, and the precise placement will be of great help to the company's sales!