How to choose media release for soft article promotion

For enterprises, the charm of a press release is that only a press release can generate profits. A good press release can bring a large number of readers to the company, but it also needs a good carrier platform to make it generate value. . So, which media platforms should we choose for advertising?

1. Vertical website

When we publish a press release, we should first know who our target audience is? Then we will search for matching media platforms according to the product audience for delivery. For example, if you sell mobile phones, the audience will naturally be some mobile phone parties. The media can be planned on the mobile website, and the precise user group. After our ads are exposed, attracted users will naturally convert more easily. On the contrary, if you put your advertisement on the platform of weight loss and beauty, without the audience, the effect will be greatly reduced.

2. Popular social forums and post bars

Platforms such as social forums and post bars are the most active places for modern young people. As far as the number of users is concerned, it is far more than ordinary industry websites. High traffic and high authority also make such platforms very strict. We should minimize contact information when publishing content. After increasing the number of readings, we will find a way to guide users to private messages and convert users.

3. We media platform

Baijiahao, Toutiao, Sohu and other large domestic media websites are all good communication channels. A platform with high popularity, coupled with high weight, can also get good keyword rankings in search engines, which is a very good choice for advertising promotion.

4. Authoritative news site

Like Phoenix.com, Tencent.com, CCTV News, etc., these are authoritative websites, but of course the price is much higher. But authoritative media naturally have the advantage of high price, that is, high user trust, wide dissemination, and basically the whole network visible. But the disadvantage is that generally you can't bring contact information, you can do brand promotion, but it is impossible for users to add you directly through these websites.

Time goes by. With the rapid development of the Internet, the information value of advertisements is very high. In the process of advertising promotion, many online ad companies often use such topics to show their professionalism. Advertisers can increase brand awareness. Promotion can also improve brand awareness, not only the promotion of soft articles can also improve the reputation of the brand, which cannot be achieved by advertising. So, how much do you know about the marketing methods of soft article promotion?

1. User Testimonials

User Testimonials describe product usage from the perspective of product users. Because it is a real user experience, the product is more convincing. This ad-writing technique is best based on real user experience, if not, you should experience the product yourself.

2. Popular science soft articles

The lab's editorial is written in the name of experimental research or investigation. For example, "Research Results" or "Market Research" can appear in the title. The laboratory soft paper writing skills can be combined with the latest scientific research information and product appeals to improve the authority of the press release.

3. Lifestyle Essays

Many brands have their own cultural propositions, and lifestyle advertising is an advertisement written around the lifestyle, integrating brand or product information into the lifestyle. Lifestyle essay writing skills are not about selling a product, but advocating a lifestyle that embodies the value of the product.

4. Holiday Essays

Holiday ads can be promoted for specific keywords, which is of great help in enriching brand information. The writing skills of holiday essays lie in grasping the meaning of the festival and planning the combination of the value brought by the product and the meaning of the festival.

5. Special soft paper

A Featured Press Release is a series of press releases about a product or event. Special press releases can better express a product or brand from multiple angles and aspects.

6. Promotional soft paper

Promotional soft articles are generally aimed at the warm-up of promotional activities, which can make people generate purchase intentions. Promotional soft essay writing skills generally use concise and clear sentences, in a multi-layered progressive form, to express the strength of the promotion and at the same time state the urgency of the purchase.

7. Academic soft paper

Academic soft paper refers to expressing a certain point of view from the perspective of an industry scholar, such as your opinion on the development trend of the industry. Academic soft articles can have a good communication effect, triggering spontaneous reprints by the media, and achieving extensive brand communication.

8. Interview press releases

Interviewing press releases is to interview the parties from the perspective of reporters, and report products or brands more truthfully through interviews or free translation. The writing skills of the interview essay are more likely to generate trust in the simple spoken language and the tone of the client.