How to do network marketing promotion in traditional manufacturing industry

Nowadays, in the era of epidemic, the pressure of industry competition is increasing, and many traditional industries have been impacted by the Internet information age and began to use the Internet to promote their brands or products. However, many traditional industries have been deeply cultivating their own fields for a long time, and there are many doubts and blanks about the methods, channels and forms of online promotion, resulting in no way to start or the promotion effect is not ideal.

The following editor will share with you: Why do traditional manufacturing industries need network marketing promotion?

1. Enhance brand image. Network marketing is a combination of improving brand awareness and reputation, which is conducive to the establishment and dissemination of brand image.

2. Solve the sales bottleneck. Usually online marketing can also promote the development of offline markets.

3. Standardize the sales market. Affected by network sharing, consumers can search for the same product on multiple platforms, which can effectively prevent merchants from deceiving consumers and regulate the market.

4. Improve customer service and enhance customer stickiness. Online customer service can usually serve multiple objects at the same time, which not only saves manpower and material resources, but also can understand more customers' consumption trends at the same time.

5. Clarify the company's network publicity direction, purpose and promotion plan

Many successful traditional production industries already have a large user base, but if you want to switch to the Internet, you still need to do a survey and analysis of the target audience in order to find an accurate direction for future Internet promotion.

For example, some companies want to establish their own brands on the Internet, some want to improve the reputation of their brands (products), and some want to sell products... For different purposes and different directions, companies need to consider carefully.

In addition, in order to find the right direction and purpose without fighting an unprepared battle, enterprises need to plan a set of their own network promotion plans, locate the marketing demand points, and start network marketing. The marketing purpose of the enterprise has an accurate positioning. Only when the target is clear can the target be better achieved. For example, if the company's popularity is not enough, then our marketing goal is to increase its popularity, that is, to do brand promotion. Only by implementing the plan step-by-step, network promotion can proceed smoothly and achieve results.

2. Determine the budget

To do integrated marketing promotion on the whole network, you must spend money. There is no free lunch in the world. This budget can be divided into two types. One is the promotion business of outsourcing companies. The benefit of outsourcing is that you don't need to spend the time and effort yourself. The second is to develop their own marketing team. The advantage is that you have more control over the effect and direction of marketing, but this requires companies to understand network marketing on their own. Different methods have different budgets.

3. Fill in the gap of network information

Generally speaking, the information of traditional manufacturing enterprises on the Internet is blank. When consumers are interested in your brand or product, they want to search for more information but can't find it. Brands lose trust and confidence and miss orders.

Therefore, enterprises need to fill the information gap on the Internet, mainly in the following ways:

1. Establish the official website of the company

2. Establish a brand, enterprise, and product Baidu Encyclopedia

3. Enrich website information and optimize the official website of the enterprise to the Baidu homepage

4. Publish press releases to build authority and credibility

5. Publish forum manuscripts to increase exposure, popularity and user reputation

6. Establish an official self-media account, enhance brand awareness, and establish a good user experience and interaction

7. Publish Q&A to answer questions for consumers, increase brand exposure, favorability, and reputation

Fourth, determine the marketing channel

Goals and budgets are in place and implementation will begin. The first step in implementation is to identify the marketing channel. The company only needs professional contacts to connect the project and follow up the progress.

There are many promotion channels and platforms. It not only includes the marketing methods of various platforms such as video, word-of-mouth, and soft articles. If you want network promotion to bring better benefits, you must choose good channels and platforms. The most cost-effective return on investment can only be obtained by finding the most suitable advertising platform.

5. Regularly check network promotion data

Data is one of the methods to detect whether online promotion is effective. Making good use of data can make the effect of online promotion more effective. The reading volume and conversion rate of many articles can be used as a reference to see if the current content and promotion methods need to be changed, so that enterprises can adjust their network promotion strategies in time.

Since we want to do a good job in online promotion, we must change the traditional thinking and think about the promotion methods that are more acceptable to the current online group. The above alone is not enough. It is necessary to go deep into the industry, dig out customer needs, clarify how the network marketing project should be carried out, what purpose should be achieved, and at the same time combine some suitable promotion systems for information layout.