What is the focus of furniture brand marketing promotion strategy?

As far as the furniture industry is concerned at this stage, the diversification of marketing methods is the basis for survival. The following editor will share with you the marketing methods and development trends of furniture companies:

1. Model Marketing Promotion

1. Get acquainted with some renovation companies with outstanding freight volume, and market more products based on their interior designers

2. Be able to moderately participate in group purchase price-themed activities of some news media and store agencies, but the customer base generated by this type of business is relatively low-end, and the number of orders and profits are usually not very high. Well-known brands in the mature stage are not recommended to participate frequently.

3. According to the recommendation and introduction of customers based on the flow of natural people, it is necessary to be familiar with these consumers who place large orders, and expect them to let you introduce their friends in detail.

4. For more expensive high-end furniture, you can try to do collaborative marketing with luxury bag stores and golf clubs in the circle.

5. Marketing and promotion by marketers, such as sweeping buildings, setting up booths, and placing DM orders in places where the population gathers. The higher your furniture, the smaller the actual effect. Unless it's really cost-effective, you can choose to send at high-traffic connection points in shopping malls, department stores (national statutory holidays, their store celebrations, marketing days).

6. Cooperate with well-known brands, find other well-known brands that do not contradict others, and bring orders to each other

2. Network promotion

1. Network platform publicity planning and marketing promotion

If you want to sell something, you must first understand your own existence, use some local service platforms for publicity planning and marketing promotion, or shoot a video and release it to increase the total traffic. The home improvement industry has become increasingly difficult to do in recent years. When the sales market encounters a bottleneck, the traditional marketing methods have long been unable to consider the transformation of the rapidly developing sales market. The home improvement industry must go through network marketing. The two most critical points of network marketing: traffic drainage method + transaction volume; these two stages are very critical. If these two stages are done well, you can be called the great god of network marketing. First of all, in order to get these discerning customers to actively come to the door, people must cooperate with each other in network marketing software + network marketing technology + marketing method, and let your famous brand flourish in every corner of the Internet overnight technology. Let customers take the initiative to come to the door, and 100% trust you before entering the store. After the transaction volume and customer door-to-door service, the marketing teams in the mature stage cooperate with each other to sign orders. At this stage, we must strive for excellence.

2. WeChat promotion

Mobile WeChat is a social networking site that showcases personalized well-known brands. WeChat promotion of home furniture has long become a trend of marketing promotion in the home improvement industry. According to the rich and colorful content methods such as text, pictures, video voice, video, etc., connect millions of mobile WeChat customers and expand the popularity of well-known brands. Relying on the WeChat official account, carefully sort out customers, sort out the content of customer statistical information, and reasonably obtain prospective customers. After acquiring interested customers, we conduct one-to-one communication with customers through WeChat to obtain more detailed customer information and improve transaction conversion rates.