How does home furnishing gain popularity through product promotion
As durable consumer goods and low-frequency consumer goods, home appliances must learn to take the initiative in product promotion and establish their own brand awareness. The Internet is an excellent platform for home furnishing companies to promote their brands.
For home furnishing enterprises, if they can obtain users' opinions and demands on home furnishing products through the Internet, and then learn from successful cases to upgrade or improve their products in a unique way, it will better meet the needs of consumers. .
Some KOL resources In addition, some home furnishing brands will choose KOLs to cooperate with social platforms for promotion. This is because the blessing of well-known bloggers is equivalent to plating a layer of gold on the brand, making it easier to gain the trust of the user community.
Its main operation is to select matching bloggers according to the brand style and tone, and redistribute the pictures/video footage taken by the bloggers. Endorsements, promote consumer purchases, and effectively achieve conversions.
- Create corporate media: establish an authoritative brand image.
For example, Douyin, Kuaishou, Weibo, official accounts, etc., can continue to operate, output interesting and interesting content, attract fans, and convert users.
Two people can be responsible. The first is to continuously create and output content, and adjust the theme content according to the situation of fans.
With the help of online word-of-mouth on various platforms such as Baidu promotion, Baidu Know, news portal, vertical website, community Q&A, and self-media clients, long-term and continuous release of product information, brand introduction, new product news, user experience, etc. The network has formed a wide-ranging word-of-mouth effect and is ready to increase brand exposure and popularity.
- Is it effective to put Kuaishou advertisements in the home furnishing industry?
The difference between products and picture materials in the home improvement industry itself is not high. It is basically dominated by home interior scenes. Most image materials have strong homogeneity. At this time, the importance of headlines to improve the overall advertising effect is particularly obvious.
The home improvement industry is mainly divided into decoration design (including custom home furnishing), home furnishing/home improvement, home building materials, various home furnishing booths, etc. Others are designed to gather clues. Today's headline ads have outstanding advantages in accurate display, which is catering to the regional characteristics of the home improvement industry. Today's headline advertisements should reflect the sales needs of the home improvement industry, as follows:
(1) Decoration design advertisements can attract attention with low quotations, reflect convenience (one-stop full decoration, hardcover), and induce users to calculate decoration costs.
(2) Home/home improvement advertisements should reflect the features of being affordable, beautiful and practical.
(3) Home/home improvement advertisements can emphasize low prices, manufacturer support, and guide agents, franchisees, and wholesalers.
(4) All kinds of home furnishing booth advertisements can promote more discounts and free tickets to attract more people to participate in the exhibition.