How to place travel Douyin ads better
With the development of social economy and the improvement of people's living standards, tourism is no longer a luxury for people. More people bring spiritual pleasure through travel, and travel can make people experience the unknown world, learn new things, and release the pressure brought by work. However, with the development of the mobile Internet marketing era, more and more tourism industries are developing rapidly, making the cost of customer acquisition higher and higher. Therefore, advertisers urgently need to find a high-quality delivery platform, and Douyin has become the first choice of many companies. Since Douyin has a high proportion of young users, they are highly receptive to new things, like traveling, and have a high ability to make independent consumption decisions.
1. How to place Douyin travel advertisements?
- Open an advertising account
To place a travel advertisement on Douyin, you must first find an official or an agent to open an account, but the official needs to charge an account opening service fee of 1,000 yuan, and the agent not only provides free account opening service, but also provides travel advertising agency operation services.
- Advertising fee recharge
The Douyin platform is a platform model that recharges first and then consumes. Therefore, to place travel advertisements on Douyin, you must first recharge the Douyin account. It's just that different agents have different recharge standards. For example, the promotion platform only needs to recharge about 5,000 yuan in advance.
- Make a travel advertising video
Douyin is mainly based on happy and interesting videos, so it must be consistent with the style of Douyin in order to maximize the beauty of tourist attractions, thereby attracting users' attention and stimulating their travel consumption.
2. What are the Douyin tourism promotion plans?
- Place travel advertisements by age
More than 80% of Douyin's user base is born in the 1990s. These young people like romance and pursue novelty, so they can be targeted with romantic attractions, such as the Aegean Sea, Paris, Thailand, etc.
- Shoot original travel videos
The video shooting is best to be original, and try to copy as little as possible from other short video platforms. It is necessary to combine the local tourism characteristics to shoot video content that meets the user's preferences.