How to promote investment and franchise companies online
Now many companies are developing investment franchise models, mainly by continuously selling products to franchisees or continuously charging service and management fees to obtain profits. Most of the traditional ways to find franchisees are to obtain prospective franchisees or distributors by calling, looking for contacts, attending exhibitions, etc. Investment promotion is one of the key links in the marketing process of an enterprise, and it is the only way for enterprises to bring their products to the market. The investment promotion work may seem simple, but it is not an easy task to get money from other people's pockets. , This requires not only good products, but also careful marketing planning.
Although many companies know how to do online network marketing, they do not know how to do it and which ones are more effective. They often follow some popular channels, and the service providers they find will do whatever they say with good results. Marketing is dubious. In fact, if you find the right promotion method, online marketing and promotion can achieve unexpected results. Xiaobian will share with you how the investment franchise company finds customers online and how to do online marketing well.
1. Coverage of basic information
We have to prepare the corresponding official website, WeChat public account, publicity pictures, company-related introduction and advantages, etc., we need to do the most basic coverage, and customers can see our information when they search. Many companies may feel that this is a bit redundant and waste of money. It is better to directly invest in advertisements to generate traffic; spend a lot of money and get traffic, can you make a deal when people come? Now the deal doesn’t mean that customers can see our information through advertising When a transaction is made, customers will also go to search through a large number of comparative analysis.
2. Paid advertising
If you want to quickly come to customers for consultation, it must be a large number of paid advertisements, search engine bidding advertisements, and Douyin, Kuaishou, Toutiao, Official Accounts, Moments, Sina Fuyi and Baidu Information Stream. At present, there is a lot of traffic and a lot of resources in this area, but it is particularly burning money. It is not recommended to launch it on a large scale without financial support. This is all based on the number of runs, data analysis, and long-term optimization of the launch. It is recommended to put in a small amount of testing in the early stage, and then add it if there is an effect.
3. Platform channel launch
There are many online investment franchise platforms, such as: Global Franchise Network, China Franchise Net, All the Way Business Opportunity Net, Project Net, Prospect Franchise Net, China Brand Net and other platforms; we need to analyze the website data of the platform and then filter some cooperation, some When the platform first cooperated, the effect was very good, but after a period of time it would not work. The weight of the platform website often fluctuates greatly due to the adjustment of Baidu, so we need to track it well, and cancel it in time if the effect is not good.
Fourth, the official website group optimization
Some companies will choose to build a large website as a website group to optimize the ranking and grab traffic, but now this channel is less and less used, because the optimization cost is high, and the effect is uncontrollable. However, you can choose to do a good job of a station and do some core words.
Five, soft text word of mouth marketing
A lot of investment recruiters generally have a regional nature. Which areas are better for investment promotion, you can promote a large number of soft articles and Q&A, and go through news sources, self-media, Tieba, Xiaohongshu, Jianshu, Zhihu, Baidu Know, and Wukong Q&A. Wait for these platforms to do exposure and a large number of long-tail keyword drainage. It is recommended that small and medium-sized enterprises without a large budget should focus on strengthening this promotion channel.
6. Short video + live broadcast
Nowadays, many catering investment promotions use short videos and live broadcasts to do better, especially for some recent Internet celebrity restaurants, the communication effect is still very good; catering franchise stores can choose some popular stores to do short videos and live broadcasts, which can accumulate A large flow of people attracts a lot of people to consult.
The industry of attracting investment and joining is very large, and the gap between specific subdivisions into different fields is particularly large, and different projects are suitable for promotion in different ways. Take Douyin as an example, the cost and effect of investment in the catering industry are better than other industries. In the past, the most high-quality customers in many industries were basically searched by Baidu, and now some of the results are relatively poor. In fact, no matter what the platform is, there are fewer and fewer high-quality traffic; choose some channels suitable for your own business to promote and stick to it.
Summary: Nowadays, investment promotion and franchising generally require a large amount of capital support. Now, general advertising needs a lot of capital to optimize the effect to produce output. It is best for small and medium-sized enterprises to do regional investment promotion first, and to be less competitive. Word-of-mouth covers publicity and a small amount of regional advertising, which survives first and then enlarges.