How do wedding photography companies do network marketing promotion
The Internet has unlimited potential to transform the traditional service industry. More and more traditional enterprises have begun to transform, and Internet enterprises have entered. Presumably the traditional wedding industry will be rejuvenated with new vitality! The wedding photography industry has problems such as over-reliance on stores and bundled sales, and the Internet is a new medium that can better connect people with people, people and services, etc., making information exchange and acquisition more efficient, and ultimately reducing user decision-making the cost of. Next, let's get straight to the point! So, what kind of brand image should a freelance photographer or a wedding photography company build for online marketing? Next, based on years of experience in the Internet industry, the promotion platform will share with you a development plan for the construction of a wedding photography studio website!
1. Industry competitor website analysis
You can search for some keywords in the industry on mainstream search engines such as Baidu, and then open the competitor's website. We can intuitively see what the interface design of the other party's website is like? Especially the visual aspect of the site? Especially some websites seem to be doing a good job that we can refer to or refer to.
Look at the websites of these competitors, how is the column structure done? What is the content of the website? How often is the website updated? In particular, some websites have a relatively complete structure and can be referenced or referred to.
Look at the SEO optimization of competitor websites, as well as the main keyword rankings.
In addition to the above 3 points, how many competitors can you see that have promotion channels? Have you done Baidu promotion? B2B promotion? Promotion of classified information? or reference.
2. Clarify the website structure column
Here is the website structure column commonly used by wedding photography studios. Note: The structure of this website is for reference only. Please delete according to your actual situation.
(1) Organization introduction: It is used to introduce the history, culture, background and other information display of the organization. You can add column content sections such as: brand story, company video, brand culture, historical honor, etc.
(2) Dynamic Center: used to publish industry news, institutional news, wedding news, wedding collections and other information
(3) Team display: used to introduce the organization team information display
(4) Work display: used to publish wedding photography case displays, with pictures and texts
(5) Guest film appreciation: used to publish wedding photography video display, with pictures and texts
(6) Service quotation: quotation information used to introduce service packages such as wedding photography and wedding planning
(7) Customer testimonials: users publish customer word-of-mouth, praise, message and other information display
(8) Online appointment: mainly used to collect customer consultation feedback information, you can directly fill in the consultation feedback information online
(9) Contact us: used to display company contact information, company location map and other information display
(10) Online customer service: Through the online customer service consultation software on the website, the instant messaging (IM) between website visitors and customer service can be fully realized, and functions such as online sales, real-time customer service, and website management can be realized. Integrate websites to better serve customers.
(11) Site map: Provide the most convenient navigation service, one-click to reach the service the user wants.
3. Wedding photography studio website interface design style
Based on the VI/CI system of the wedding photography company's corporate website platform, it is based on the browsing habits of different visitors. Pursue a concise and practical form, in line with the browsing habits of users in the wedding photography company industry, highlighting functionality and practicability.
4. Analysis of front-end development of wedding photography studio website:
At present, the website of wedding photography company generally adopts the current mainstream HTML5+CSS3 front-end development technology, and only develops the PC side? Or is it compatible with both phones and tablets using adaptive technology? Or do you need to develop a mobile phone separately? Does the wedding photography company website need to add some interactive elements of the H5 page? Or just need to add some simple mouse swipe effects? Are there any other additions?
Here is a suggestion: if the cost and efficiency of website development on the company's website are rebuilt, then adaptive website construction is a good choice. In addition, if the company's website has high requirements for the mobile terminal, especially if the details of the user experience are more optimized, then developing the mobile terminal alone is a good choice.
Five. Analysis of the background development of the wedding photography studio website:
What mainstream programming language is the wedding photography company's corporate website going to use? php?JAVA? Python? Or something else?
See if you need these background function modules?
Company profile background function module, news information background function module, video release background function module, graphic information release background function module, reservation registration background function module, search function management module, administrator background function module, friendship link background function module
Here to remind everyone, the planning of the background function development module of the wedding photography studio website is for reference only, and enterprises can make appropriate changes according to their actual situation.