What are the promotion channels for the education industry?
Education is an important part of social progress, especially in the development process of modern talents as an important force to promote social development, talents are particularly important. In addition, with the rapid development of the mobile Internet, online education has kept pace with traditional education, which has accelerated the penetration of the education industry market, and the number of active users has surged.
Therefore, for advertisers in the education industry, the market trend is clear, but the problem of difficult customer acquisition has become the main concern of many advertisers. Then, in the era of Internet development, what are the promotion and enrollment channels in the education industry? let's see.
1. What are the channels for the education industry to promote enrollment?
In fact, whether it is the education industry or other industries, there are many channels for promotion, and many companies will also promote online and offline. After all, one more route means one more possibility. Here are some effective channels for promoting the education industry:
- SEO promotion channels
Today's little friends like to search for information through concise keywords, no matter what their consumer needs are, and the education industry is no exception. Therefore, enrollment promotion channels can start from the search habits of users.
- Advertising
The advertising promotion channel is not to buy advertising space, but to use powerful platforms to promote the education industry, such as Mama.com, Douyin, Kuaipu and other platforms. These platforms have more than 100 million users, high income and high consumption characteristics. Therefore, promoting in these channels can get more target users.
- We media social channels
The current circle of friends has been pushed to the pinnacle of marketing by advertisers, especially the Weibo platform. There are not only young users, but also working and school users, and there is a greater demand for the education industry.
2. Which education industry recruitment channel is more effective?
- SEO recruitment channels
(1) SEO is to select keywords for optimization based on users' search for the education industry, which improves the accuracy of advertisers' acquisition of customers.
(2) With the accumulation of time, users have a higher awareness of the website, which helps to gain popularity. Importantly, this promotion method is very cost-effective, and you can enjoy long-term dividends with a single investment.
(3) If the website does not change the layout at will or is not punished by search engines, the traffic obtained by the website will continue to increase, and it will also leave a better impression on users.
- Mom Network Platform
Mama.com is a comprehensive maternal and infant platform with strong comprehensive influence in the industry. The daily active volume exceeds 14 million, the monthly active volume is as high as 49.4 million, and the average daily new user is 55,000. Most importantly, Mama.com has more age-appropriate users. Mothers who educate their children, so the demand for the education industry is also greater. Therefore, the effect of publicity and education is also relatively good.
- Douyin Platform
The users of the Douyin platform are younger and in demand for work skills, so the consumer demand for the education industry is relatively high. In addition, Douyin can use AI technology to analyze which users have a greater demand for the education industry based on the historical search trajectory of users, and measure which aspect of education, so as to carry out targeted promotion and improve the conversion rate of the education industry.