What are the writing skills of clothing soft essays
In the era of self-media, we must pay attention to the update of publicity methods. SEO soft text marketing emerges at the right moment. It has a completely different sales effect from other direct "bombing" marketing methods. It is more knowledgeable like an essay, which gives our customers a natural sense of intimacy. Today, we will share how to conceive a good essay from the perspective of clothing merchants.
1. Intimacy in the language of the article
We must focus on the key points of our soft essay writing, we must start from the perspective of women, according to their language characteristics, focus on their feelings in terms of language composition, and use docile and considerate language to describe them, so as to recognize us psychologically In this way, our press release can find the feeling. Therefore, the vision of the press release is very important. To put it bluntly, it is to grasp the psychology of customers, which is the theme of constant change.
2. Pay attention to the promotion of materials in sales
From the customer's psychological point of view, we should pay attention when we write soft articles, and directly cut into the introduction of today's clothing material trends. Even the simplest introduction should be popularized, especially what kind of physique is suitable for, The fabrics suitable for age groups, let our customers see that we are not only buying clothes, but also teaching them and their knowledge of purchasing, so that customers can avoid detours when purchasing. Isn't that the most considerate service? Therefore, The writing of our soft articles on clothing promotion is not blind, but focuses on the customer's first sight, the first visual feeling.
3. Pay attention to the promotion of clothing trends
In our article, we should actively involve in the current trend of materials and styles in the clothing industry, tell them what their current fashion colors are, etc., so that customers can feel the changes of the times. It is also especially thoughtful to point out that although our clothing is good, it also depends on the physical characteristics of the customer. The article also uses this as a special case to illustrate the types of people who have physical characteristics and the choice of clothing matching. Therefore, in the promotion of clothing in our soft articles, we must think about customers everywhere. What we sell is clothing, and it is more reputable. Only with clothing that catches up with the trend of the times can we welcome more repeat customers.
4. Active service
When we sold our clothing, it wasn't everything, it was just a small step in the sale of clothing. After-sales service is a major event, therefore, our press release should pay special attention to clothing promotion. At the end of the text, we must point out the source of the product, the contact number and the precautions of the three guarantees, and clearly tell our customers the clothing they bought here. Just buy it with confidence and peace of mind, and we are fully responsible for quality problems. This is actually a live advertisement in our sales, which is our confident declaration that our clothing is absolutely of high quality. Buy it when you buy it. to the guarantee.
The above is the explanation of the writing skills of soft articles in the clothing industry. Next, the editor will talk to you about how to improve the keyword ranking of clothing websites. With the development of living standards, the public's requirements for clothing are getting higher and higher, and offline purchases are gradually transferred to online. At this time, the website keyword ranking of clothing websites is very important. Your website keyword ranking is higher than others, your traffic and exposure are much higher than others, and the conversion can be imagined.
1. On-page SEO positioning and keyword mining of clothing websites
It's still an old set, but it is also an indispensable step in website optimization. If you want your website to rank up with keywords, the steps of SEO positioning and keyword mining on clothing websites are indispensable. Only when the positioning is right, customers can be found, and conversion is easy. Then there is the corresponding keyword mining, mining related hot words dark horse words on the corresponding page, such as fake two pieces, how much for a shirt, down jacket, etc., if these two steps are done well, the foundation for website keyword ranking will be laid.
2. Promotion direction
In addition to the keyword rankings of store websites on various platforms, many new media platforms are also good promotion platforms. When it comes to clothing, Xiaohongshu should be the first platform that needs to compete. It can publish specific clothing collocations, new styles, street photography, etc. The traffic and conversion are very impressive. There are also many platforms, such as Douyin and Weibo. The articles and videos published by these platforms are in the right direction. As long as you pay attention to the quality and quantity, you can easily improve the keyword ranking of your website.
3. Pay attention to user experience
The user experience is not as mysterious and mysterious as we think, it just depends on whether you have the information and products that users want. Therefore, the website layout is concise, the internal and external links are appropriately and richly classified, the copywriting and pictures are updated steadily and attention is paid to the quality, the user experience will not be poor, and the website keyword ranking will be easily improved.