Why does the real estate industry need to promote soft articles? How to do soft text promotion?

> > For the people, buying a house is always a major event in life. Because they need to take into account the amount, location and other aspects, they will choose to learn about the house from different channels as much as possible, and they are very cautious. The more common channels for obtaining real estate information are on-site consultation and online search. Due to the development of the Internet, more and more real estate companies are now willing to promote themselves through the Internet. So, why does the real estate industry need to promote soft articles? How to promote a business through soft articles? >

1. Why does the real estate industry need to promote soft articles? ===================================================================

1. Wide coverage and clear audience

With the increasing popularity of the Internet, more and more people go online, and everyone has become accustomed to searching for information on the Internet. Internet penetration climbed to 46.9%. Netizens of all ages over the age of 30, and the proportion of netizens between the ages of 20 and 45 has exceeded 60%. At the same time, the proportion of netizens with high education and high income has greatly increased. The overall attributes of netizens are more in line with the target group of real estate companies. , the marketing effect is better.

2. To convey information accurately and directly

In the era of information explosion, the content of the new media has many themes and different layouts. How to attract the attention of the viewers and let the viewers read the articles patiently is particularly important.

In this case, only the content is accurate and straightforward, and the logical layout is reasonable, in order to stand out from the many articles in the media, in addition, the logical structure of the real estate advertisment marketing articles needs to pay attention to one thing, real estate is a huge profit industry, people Everyone wants to take a share of this market, and the requirements for storytelling in advertisment marketing are also different.

Reading is highly fragmented, and information that cannot attract attention within 10 seconds will be quickly overwritten. If you want to fight against many real estates, the real estate industry is already a red ocean market, and it is particularly important to do a good job of soft article marketing in the real estate industry.

3. Long timeliness and high cost performance

Online promotion is not like offline promotion. Flyers, newspapers, etc. are time-sensitive. It can only guarantee a short period of time for a few days. However, the timeliness of the Internet is relatively long, and some soft-broadcast methods are also time-sensitive. Has an ongoing cumulative effect, that is, the longer the time, the lower the cost.

How to promote soft articles in the real estate industry? Philosopher, Kieran Egan once said that stories are the best way to keep a group in mind. Ads with stories can deepen the user's image more deeply, and make the information of the product spread to the user's mind.

2. How to incorporate a story into a soft article? ==================================================

1. Choose the type of story

We can choose the origin of the product, the inspirational story of the founder, the experience of the partner, the major public welfare activities of the enterprise, the model of the successful reform and transformation of the enterprise, the positive energy of the employees of the enterprise, the quality of the enterprise's products, the real things happening around us, and the Stories that fit the company can be found in newspapers and books, and are being processed and rewritten. In addition, before we start, we can refer to the types of stories we chose when other excellent press releases, and then initially imitate them. When the number of imitations is large, we will naturally be able to quickly identify which stories are suitable for inclusion in the press releases.

2. Find a template and make an outline

In fact, the difference between the soft paper and the ordinary article is not big. It is like building a house. First draw the design drawings and then build the foundation to build it layer by layer. Therefore, when writing a press release, we can search for templates for reference on the Internet and design the structure of the press release. The structure should preferably be clear and logical.

3. Knead the story into a soft essay

It is the most difficult to incorporate a story into a soft article. Not only the story, but also the brand of the company or the relevant elements of the company. In this process, it should not be too blunt. Not only must the readability of the story be reflected in the press release, but users must also understand the advertised products when they read the press release. If the user only remembers the story and doesn’t know anything about the product to be promoted, this ad will fail. However, if the user only sees the product when reading, it will also make the user feel disgusted, and the publicity effect is not good.

In addition, the current adware promotion market occasionally has sky-high prices on large platforms and cabbage prices on new platforms, so everyone should also pay attention to identifying when choosing advertisment promotion, and look for a reliable advertisment promotion platform! The above is the introduction of the relevant content about the promotion of soft articles in the real estate industry. Welcome to pay attention to learn more about the dry goods of soft article marketing!