What are the preparations you need to know to do a press release?
The preliminary preparation for promotion is the basis for the promotion of soft articles. It includes the following points: a soft paper with a good theme and wonderful content, determine a platform with an experienced marketing team, formulate a promotion budget from all aspects, and the promotion soft paper must be modified and optimized many times before it can be determined. So how do you make sure your ads don't need to be optimized or modified?
1. Is the target embedded?
Whether the product of corporate endorsement marketing is successfully inserted into the advertisement is not inconsistent with the article, and whether it is integrated into the scene created by the advertisement, the protagonist of endorsement marketing may include corporate products, brands, activities and other directions.
2. Are the headlines attractive enough?
The headline of the press release is the first part of the entire article to meet the reader. If the title is good, the reader will read it carefully. If the title is bland, readers will just glance and walk away.
3. Is the content of the press release coherent?
If an article is incoherent as a whole, readers will be at a loss as they read, unable to understand the meaning.
4. Is there an error in the press release?
A good press release should be rigorous and free from low-level mistakes. Making low-level mistakes can make readers feel distrustful and make your product less reliable.
5. The end of the essay should be natural and appropriate
A good press release should echo from the beginning to the end, and the beginning and the end should be naturally connected, just right; there should not be too many ups and downs, so as to improve the readability of the entire article.
6. Is the image of the press release appropriate?
The pictures in the soft article can make the article less boring and make the reader feel relaxed and happy.
7. Whether the keyword placement is too dense
Dense keywords can deepen the reader's impression of the company's products. Pay attention to the layout of keywords, be careful. Don't be too assertive. The keywords should be dense, so that readers will not feel that this is a soft article.
8. Are the hyperlinks in the press release appropriate and correct?
Some companies will place hyperlinks in their press releases. A hyperlink is a hyperlink that a reader can click to jump to the page the company wants the reader to go to. It is very important to place hyperlinks in a more prominent location and that the hyperlinks are correct.
What types of essays are there?
- Discounted soft articles
To put it bluntly, it is a low price discount, or a better order combination. It's still a very good way to market to people who care about price. Of course, don't be too straightforward to advertise directly. It can also be in the form of shared content. Put discount information in the right place.
- Suspense soft paper
Set the suspense at the beginning of the article to guide the reader to continue reading, and then they will be more interested in the information that follows. At this point, you can leave your product or brand at the right time.
- Real-time communication
Watching the news is the habit of most people, and writing advertisments through news is also a good form. News is more disseminated, and readers can become interested in a brand or product while gaining the knowledge they want to know.
- Popular science soft articles
In fact, there are many popular science articles, because everyone has the need to learn and is eager to know more knowledge, and popular science articles can allow readers to obtain valuable information. When users obtain valuable information and then see a little advertisement, it is naturally possible accepted.
- Emotional soft essay
To put it bluntly, it is to play emotional cards with readers, gain readers' sense of identity, and make readers resonate. It's not a problem when some emotional bond is pushed and then sold.